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How Important is Color in Packaging?
Sep 20, 2018

Color plays a vital role in product packaging. Whether you’re incorporating primary or complementary colors, all colors assist brands in distinguishing product packaging and help it stand out.

According to Packaging Digest, colors in product labels and packaging play a huge role in the consumer’s purchasing decisions. Studies show:

  • Almost 85% of shoppers say color is the primary reason they’ve purchased a certain product.

  • 80% of shoppers say color increased brand recognition.

Colors have been known to evoke emotions. It also has a massive impact on consumers’ perception when it comes to product packaging. In fact, there are six colors, which have been identified as being critical in purchase decisions, according to an article by Inc.

  1. Blue represents sincerity, cheer, and honesty.

  2. Red represents new, daring, exciting, and contemporary.

  3. Green represents fresh, imaginative, and communicates eco-friendly or organic as well.

  4. Purple represents unique, out of the box, edgy, yet dependable, and high-end.

  5. Orange & Yellow represents rugged, strong, cheerful, and optimistic.

Since color plays such a big role in the consumer purchase decision, manufacturers can’t afford to overlook this detail.

Hooopack is here to become your complete packaging solutions provider. Let our knowledgeable packaging solutions specialists assist you by providing color insights and design direction on your product packaging.

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