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The importance of PACKAGING
Aug 27, 2018

Packaging is very important and plays a big role in the marketing strategy world when it comes down to glamorizing your products in order to attract the end user’s attention. In some cases, packaging is so important and may cost more than the product itself.   
Packaging should be a part of the 4 major P’s of marketing: 

1.       Product

2.       Place 

3.       Promotion 

4.       Price  
Some enduser’s may base their purchase of a product on
packaging. Without an attractive package, who would want to purchase the product? Having a high end look for your packaging does not mean that you should neglect the quality.

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