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What are the main kinds of packaging marketing strategies commonly used in cosmetics enterprises?
Dec 05, 2017

The cosmetic packaging marketing strategies used in cosmetics enterprises are mainly as follows:

1. Series packing. In the same product or brand, the same pattern and color are used to remind the customers that this is the family of the brand. This kind of packing is very universal at present.

2. Combined packing. The products are concentrated in a large box or bag and sold at the same time. For example: many functional product kit group includes facial cleanser, Exfoliating Gel, massage cream, facial mask, nutrition water, nutrition cream, so the benefit is convenient for customers to buy, but also buy more affordable than single.

3. Multipurpose packaging. That is, after the use of the product, the packaging will not be discarded and moved to be used for other things.

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