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what rules does cosmetics packaging design need to follow?
Dec 04, 2017

So for cosmetics, packaging design is to follow certain rules:

the first is to be targeted, such as 30-year-old and 40-year-old women, the appreciation of color and pattern (aesthetic) is a significant difference; 

the second Reference to competing products, after studying their packaging design, we must establish and strengthen our differences in their own packaging; 

The third marketing, packaging has a silent sales role in the terminal dumped, packaging sales function promotes the packaging must be considered economically and pragmatically.On the one hand, through the design of the added value of goods for improvement; on the other hand, it is necessary to meet people's material and spiritual needs through its design.Packaging design is influenced by trade design, changing style and prevailing fashion to win consumer's Favor.


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